How BBC One used the forces challenging it, to create a modern and powerful cultural role for our audiences

BBC One, a TV channel, increased its emotional connection with audiences in the UK by focusing on the idea of ‘oneness’.

Campaign details

Brand: BBCClient: BBCAgency: BBC

How BBC One used the forces challenging it, to create a modern and powerful cultural role for our audiences.

This is a story of how there's more that unites than divides us.

How BBC One ran counter to the trends of personalisation and individuality by recognising the cultural and community role of being a brand that brings people together.

This story outlines how BBC One used the cultural and technological forces challenging it's position, to define a unique and powerful position that permeated every aspect of BBC One - from...

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