How GWR disrupted category conventions to get back on track

Great Western Railway (GWR), a train operating company, encouraged the British public to travel by train by launching animations of Enid Blyton's The Famous Five going on a Western Railway adventure.

Campaign details

Brand: Great Western Railway (GWR)Client: First GroupAgency: adam&eveDDB London

Summary

How do you encourage the Great British public to give up the convenience of their cars and look past the modernity of planes, and instead get them to travel by train? How do you do this against the constant drip of negative media stories around ticket prices and delays? How do you do this in a way that pays back your investment over 5-fold in the first 10 weeks, and after that continue to consistently deliver for the business and the brand?

This...

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