Lexus: Can an AI write an award-winning paper?

Lexus, an automotive brand, launched a car ad that used a script created by its AI function to maximise effectiveness of the launch of its new ES model in Australia.

Campaign details

Brand: LexusClient: Toyota Motor CorporationAgency: The&Partnership

The Very Human Summary

This part of the paper is written by a human. I've found my role, at least for the moment.

There may be some mistakes, an AI would call these human error, yet we've not found an equivalent description when it comes to the artificial intelligence that we trained to write a script.

If our experience is anything to go by, the AI (and robots) already know what they are doing. There are few perceptible errors.

This isn't simply a creative paper talking about...

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