Campaign details
Brand: Art FundClient: Art FundAgency: MullenLowe London
Summary
The Art Fund charity was established in 1903 and has remained dedicated to its mission of securing works of art for the nation ever since. What has been less consistent over the organisation's history is the business model and marketing strategy that could turn this worthy purpose into a sustainably profitable one.
This is a story about a creative re-imagining of a charity. It's a return to the origins of account planning where a collaboration with an advertising agency could result in a profound impact...