The British Heart Foundation: Creating connections that matter

The British Heart Foundation (BHF), a charity in the United Kingdom, increased regular and one-off donations with a TV campaign and poster for children drawing attention to the heart's effect on the circulatory system.

Campaign details

Brand: British Heart FoundationClient: British Heart FoundationAgency: MullenLowe London

Summary

If your blood is not flowing and your heart is not pumping, the consequences can be devastating. The British Heart Foundation (BHF) know first-hand how much death and disease is born of that simple fact. They know that terrifying, far-ranging diseases like stroke, vascular dementia and diabetes are all connected to the heart and circulatory system, and to each other.

But unless you ask people to think about those connections, the hearts feels isolated; an organ existing in limbo. Because of that, the...

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