Campaign details
Brand: KFCClient: Yum! BrandsAgency: Mother London
Summary
This is a paper about how KFC reframed the Ultimate Fast Food Baddie.
It's about finding pride in the product.
It's about knowing what customers really want.
It's about owning and orchestrating a powerful first impression.
It's about not accepting an artificial division between things that sell and things that sell the brand.
Most of all it's about strategy taking on a seemingly impossible challenge with optimism and an open mind.
This is the story of how KFC created the most successful launch of...