Campaign details
Brand: Smart Energy GBClient: Smart Energy GBAgency: AMV BBDO
Summary
This is not a simple paper. But then again, the smart meter rollout isn't a simple task.
In fact, it's a pretty tough one. We've even gone as far as to say it's advertising's toughest task.
Why, you might be asking?
Well, this is the story of a communications challenge that requires every adult in Great Britain to take action: to upgrade from a traditional meter, to a smart meter. It's a voluntary action, that requires half a day of their time, without...