The Campaign for a Smarter Britain: The toughest job in advertising just got tougher

Smart Energy GB, a UK government-backed campaign to roll out smart meters across the UK, launched a campaign featuring human stories and saw an increase in the number of people who would seek or accept a smart meter.

Campaign details

Brand: Smart Energy GBClient: Smart Energy GBAgency: AMV BBDO

Summary

This is not a simple paper. But then again, the smart meter rollout isn't a simple task.

In fact, it's a pretty tough one. We've even gone as far as to say it's advertising's toughest task.

Why, you might be asking?

Well, this is the story of a communications challenge that requires every adult in Great Britain to take action: to upgrade from a traditional meter, to a smart meter. It's a voluntary action, that requires half a day of their time, without...

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