Viagra: Sharks, goldfish and the biggest problem no one ever talks about

Viagra, a medication used to treat erectile dysfunction, promoted its product to help suffering men in the UK through a TV ad that sensitively showed the craving of feeling, compared to the usual aggressive ad techniques.

Campaign details

Brand: ViagraClient: PfizerAgency: VMLY&R London

Summary

Erectile dysfunction is one of the last great taboos.

It remains an epic sized problem, with the men who suffer dealing with it alone and ashamed.

This should all have been fixed 20 years ago with the launch of an effective, reliable treatment: Viagra. But it wasn't.

In 2018 Viagra became available over the counter in pharmacies. Finally, increased access to treatment would solve the issue. But unfortunately, it wasn't that simple.

Over the preceding 20 years, culture had taken such a grip of the condition, that...

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