Campaign details
Brand: Virgin AtlanticClient: Virgin AtlanticAgency: AMV BBDO
Summary Page
We wore a wire for Richard. How physiological product testing brought joy back to Virgin Atlantic.
Virgin Atlantic.
Everyone thinks they know it.
Richard Branson, 'red-hot' cabin crew, full-on make-up, that bar in Upper.
But that was 2009.
What was Virgin in 2018?
How was it relevant for an experience hungry generation?
This is a tale of understanding and translating what makes Virgin, Virgin.
Pitting Virgin against its competitors.
Strategists flying for 110 hours, wired up.
Plotting physiological reactions to competitive airlines.
Behind Virgin's...