Campaign details

Brand: Visa
Client: Visa
Agency: Saatchi & Saatchi


How do you take one of the world's most global, corporate and ubiquitous brands, and make it feel local, meaningful and personal?

This is the story of what happened when the biggest financial network in the world threw the weight of its UK marketing efforts behind something worth fighting for; future-proofing an established brand against the growing threat of irrelevance, by making itself truly unmissable.

Visa's 2018 debut Christmas campaign won British hearts on behalf of the country's humble high street merchants; making them the stars and inviting the public to use their Christmas shopping to help the UK's struggling high streets.

The campaign was Visa's most ambitious to date and their first at Christmas. Far from your average brand campaign, this is how Visa campaigned to give merchants on our great British high streets a Christmas to remember.