Agency: AMV.BBDO | Author: Lucy Edge |
Breathing New Life into an Old Coat: The Development of 'Cleaners' and 'Car Stereo' for Yellow Pages
Sometimes I have wanted to throw you off like a heavy coat
Sometimes I have said you would not let me breathe or move
But now that I am free to choose the lightest clothes or none at all
I feel the cold and all the time I think how warm it used to be
'Coat' by Vicki Feaver
The contribution of Planning lay, not in a revolutionary way of advertising Yellow Pages, but in...