Does Highly-Awarded Audio Creative Sell?

Cumulus Media, a radio broadcasting stations company, completed a creative study conducted in partnership with audio testing experts VERITONIC, to examine ads from the most prestigious advertising and creative award shows.

Largest-Ever Study of Award-Winning Audio Creative

Radio commercial quality and brand and sales effect are strongly linked. Creative yields powerful results, driving 50% of all sales lift, according to Nielsen. Creative impacts sales lift more than media.

What makes a radio ad good or bad? Westwood One's audio creative best practices outline step-by-step recommendations for optimal impact, but we wanted to learn more. Now, in an exclusive creative study conducted in partnership with audio testing experts VERITONIC, we examine what is arguably the "best of the best" in the audio world by focusing on ads from the most prestigious advertising...

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