Nielsen and Getty Images: Psychographic determinants of image perception

Nielsen, a global information and measurement company, led an initiative to help Getty Images deepen its understanding of its audience composition and its customers' preferences of specific image attributes.
  • The research consisted of the VisualDNA Personality Survey and ten questions designed by Getty, which focused on visual attributes of images, their meaning and the feelings they evoke.
  • The survey was released in five different languages over a six-month period across 182 countries, encompassing nearly 60,000 global respondents.
  • The results demonstrated strong and diverging preferences among the various subgroups regarding image aspects, such as preferred colour palette, perception of quality, originality, creativity and trustworthiness, as well as preferences in how men and women were depicted in images....

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