Premium Pods

Ameritest, advertising research firm, conducted an independent research study to evaluate the new media offering most visible to TV viewers, premium pods (ad pods that are 60-seconds or less).

The media landscape has rapidly evolved over the past 5 years. An explosion in content channels and platforms has driven broadcast media to innovate with new products and services. These innovations range from narrower audience targeting to using Al to align programming content with advertising products. Broadcast companies who've embraced innovation are now reaping the rewards. Key innovations that have met with particular success over the past few upfront seasons are programs with reduced ad loads and ad pods with fewer ads.

The changing media landscape, and the claims and pricing tied to these new media offerings, beg the question,...

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