Budweiser: Anticipation
Business Opportunity and Objectives
Budweiser's dream is to become the world's first truly global beer brand. In order to achieve this, it was determined that the brand needed a unified global positioning to support stabilization in its home market of the U.S., while supporting growth in other markets around the world. While Budweiser is a leading beer brand in the U.S. and is recognized worldwide, it can present both challenges and opportunities. Anheuser-Busch InBev needed an advertising strategy that would create awareness, desire and need for the brand in a variety of markets around the world.