Nexplanon: ARMOR up

This case study describes how Nexplanon, a long-term birth control brand in the US, used big data to approach new professional and consumer audiences with the campaign 'ARMOR up'.

Nexplanon: ARMOR up

While different milestones in a woman's life can impact contraception method choice, 'the pill' is usually the first and most often-used method. The pill has a 61% share of the category and a loyal following among women who view it as convenient to use and need everyday affirmation of birth control. Our challenge: First, identify a distinct segment of the child-bearing population who are interested in a longer-term form of birth control and develop a successful DTC campaign to: 1) reach and build brand awareness among this appropriate patient population making Nexplanon more 'top of mind' among...

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