Future Perspectives are thought pieces with concise, focused insights into important issues of interest to marketing and business strategists.
Business Model Innovation
One of the dirty secrets of business is that most companies grow at around the overall speed of the economies in which they operate. As we see slower growth across most of the world economy, business growth slows too.
This creates a fundamental challenge for businesses if they want to maintain their rate of return on investment and avoid pressure from shareholders or investors. It requires them to think about the whole business as an engine for growth...