Cars – The End of Driving

Andrew Van Aken

Explores the profound consequences of changes in the car industry, including automation, mobility on demand (Uber/Lyft) and electric.

The Trifecta of Change

The beauty of technology is a single invention can completely change everything, often in ways we can't imagine. Sometimes it takes a small change to make a big impact, but cars are undergoing the trifecta of change: autonomous, mobility on demand (Uber/Lyft) and electric. All three of these changes will have profound effects on society, like the potential to significantly reduce auto accidents, lower greenhouse gas emissions and end the concept of parking spots.

But as marketers, have we begun to think about the profound consequences of this shift? How will we advertise cars, if they...

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