Predicting the future
In the world of market research there are few parties who come in for more scrutiny than the political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay attention.
A large portion of market research essentially revolves around making a prediction and this is no more apparent than in political research. Given that prediction science plays such a huge part in the world of market research, it is unsurprising that as a research upon research department we have added our name to the list of those who have researched and...