Retailers have been hit hard by the popularity of e-commerce giants such as Amazon. It's harder than ever to drive customers to brick-and-mortar locations. A wide variety of retailers are facing continuing sales declines. The women's apparel retailer The Limited recently announced that it will close all 250 of its stores, while Macy's plans to shed approximately 15% of its brick-and-mortar footprint. According to RetailNext's Retail Performance Pulse report, in-store retail sales, traffic, and transactions declined year-over-year for every month from May through September 2016.
Ouch! What's a retail brand to do?
Well, imagine that you oversee the...