How Conversational AI is transforming conversational commerce – and how your business can start

This article provides a roadmap for how to use AI to build conversational commerce into solutions that work for both brand and customer.

Definitions

Conversational commerce: The act of using virtual agents and chatbots to complete sales.

Intelligent assistant: A system designed to answer general questions posed to it by voice, such as Alexa or Siri. While intelligent assistants answer general questions, virtual agents answer questions specific to a company. 

Intent: In the context of a virtual agent system, intent is a determination of what a customer wants from an interaction with a company, picked out from a finite list of possible intents, such as “return a product” or “cancel a credit card.” 

Virtual agent: An artificially intelligent system...

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