How global brands resonate across cultures
Jump to:Definition | Where to start | Essentials | Checklist | Case studies | Further reading
Becoming a truly global brand, one that is culturally relevant across multiple markets, involves making powerful connections across cultures. Localising a global brand means resonating in every culture a brand wants to play in. To do this, brands need to understand local cultures, lifestyles and ideologies.
Definition
A global brand is a product or service that is marketed and sold in many...