How brands can build a great voice skill

Outlines best practice from software company Mubaloo's experience in developing voice skills with clients and partners, covering top considerations from its strategy, design and development teams.

Definition

Voice ‘skills’ are essentially ‘apps’ for voice assistants. With voice assistants becoming increasingly ubiquitous, these skills are a great way for brands to engage with customers, encouraging brand loyalty and awareness, as well as being an opportunity for new revenue streams through subscriptions or in-skill purchases.

Most people have now used voice to access the internetat some point. Typically, this is through a voice assistant on a smartphone, such as Siri on an iPhone, or through a smart speaker in the home, such as Alexa on the Amazon Echo. However, voice assistants are also embedded in more...

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