How to market effectively to children
Jump to:Speed Read | Definition | Where to Start | Essentials | Checklist | Case studies | Further reading
Speed Read
Children are powerful consumers, consuming in their own right and, as any parent will know, they account for a huge amount of parental spending power. The UK, Australia, Japan, Germany and Hong Kong are the five highest spending nations in terms of parental spend, globally. While it's easy to assume that toys account for the lion's share of...