It is now far easier for businesses to engage and interact with their customers, and accordingly many businesses reach out to their customers for ideas generation and co-creation. With roots in consumer participation, collaboration and co-creation are about humanising and innovating the product development process.
Definition
Collaboration and co-creation are the commercial practice of developing insights, brands, products and other forms of intellectual property or activity via collaboration with external consumers.
Key insights
- Online communities are an opportunity for collaboration and co-creation
Community can be thought of as different layers of involvement with increasing commitment and contribution to the community...