Farmlands Trading Society: The Party of the Year
Category: Limited Budget: less than $300,000Agency: justONEClient: Farmlands Trading Society Limited
Summary
The Farmlands Trading Society and justONE campaign to boost use and spend of the Farmlands Card certainly gave farmers a reason to party.
A traditional spend-and-win promotion was not going to cut it with farmers in 2011. So, the team at justONE turned it on its head and developed a uniquely rural campaign with a big idea.
The resulting Party of the Year campaign massively outperformed all objectives – it grew overall spend on Farmlands...