- Aeroméxico needed to create a new behaviour and interest, in an audience that was sensitive and predisposed by historical and current events.
- The contextual political situation, created and promoted by President Trump, had hatred towards Mexico at its highest levels, but many unknowingly have Mexican ancestry.
- The brand introduced DNA Discounts, a promotion that gave discounts on flights from the US to Mexico to reluctant Americans based on their DNA test results.
- Sales of Aeroméxico tickets from the US to Mexico had a historical increase of 33.7%, with a 321% increase in US searches for vacations to...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.