Advertiser: Amnesty InternationalBrand: Amnesty InternationalAgency: Square PixelCountry: Brazil
Objectives
It was a golden opportunity to capture the world's attention with a simple statement that represented a tectonic shift in our society. The first ever team of refugees were competing on the biggest stage for worldwide sports ever conceived: the Olympic Games. It was 2016, the refugee team was on it's way to Rio with no flag, no anthem. Our goal was to change perceptions, ignite positive conversations and bring the world together to support refugees. The fact that a team of refugees were...