Campaign details
Advertiser: AT&TBrand: AT&TAgency: BBDO New York Country: United States
Objectives
Every year, about 3,500 Americans die and nearly 400,000 are injured in distracted driving accidents.1 Through its "It Can Wait" campaign, AT&T has emerged the leader among the plethora of organizations, both public and private sector, that have made this a cause. This campaign is enormously important to AT&T, and so at the highest level, our "commercial" objective remained constant for these years campaign: to reduce the number of distracted drivers on the road.
Since its inception, It Can Wait...