Bradesco: ‘Next’ Bank

Bradesco, a bank, launched an app to help it reach a younger, digital-first generation in Brazil.

Campaign details

Advertiser: BradescoBrand: BradescoAgency: R/GA Salo PauloCountry: Brazil

Objectives

Redefine the future of banking to win the next generation of potential users.

Bradesco has always had a solid track in the financial market. Established in 1943, the bank's initial strategy was to attract the small businessman, but in less than a decade it has become one of Brazil's largest private financial institutions and one of the most valuable brands in Latin America1. However, when envisioning its future, Bradesco realized it was necessary to shift its approach in order to win...

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