Brand: BURGER KING
Agency: DAVID Miami
Country: USA

Objectives

Overview

THE INTERNET UNDER SIEGE: LOSING THE POWER OF THE SOCIAL EQUALIZER.

How did Burger King and the Whopper help influence Internet regulations in the U.S. Senate?

And most importantly, why?

Let's go back to the beginning. You might be wondering: What does Burger King and the Whopper even have to do with Net Neutrality? At first glance, nothing. But if you look deeper, the connection goes all the way to the brand's purpose and the love for our most iconic product.

The Whopper is Burger King's signature sandwich. It's sold more than anything else on the menu and at under $5, anyone can enjoy the exact same burger, young or old, rich or poor. When we eat it, we are all the same. Our iconic Whopper is a social equalizer.

Burger King is the most democratic monarchy in the world. We Welcome Everyone. We serve over 1.4B1 guests each year from all walks of life across our 7,330 U.S. locations2 and we celebrate the uniqueness of every person that comes through our doors. We literally crown each guest because our guests are our kings.