Busan Metropolitan Police Agency: Stop Downloadkill

Busan Metropolitan Police Agency, a police department in South Korea, created fake voyeur videos that used scare tactics to decrease circulation of such videos across the country.

Campaign details

Advertiser: Busan Metropolitan Police AgencyBrand: Busan Metropolitan Police AgencyAgency: Cheil Worldwide SeoulCountry: South Korea

Objectives

In South Korea, hidden camera sex crimes have increased by more than 500% in the last 8 years .*1) The victims of these crimes endure great suffering, some of them even resorting to suicide. *2) The first objective of the campaign was to root out the voyeur video crimes.

But South Korean law only penalizes those filming the videos, not the ones watching them. So those who watch the voyeur videos do so without guilt. Spreading...

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