Advertiser: Chevron CorporationBrand: Caltex PlatinumAgency: Y&R PhilippinesCountry: Philippines
How can the #3 brand in the market grow their sales, despite being outnumbered in stations1 and outspent on media?2 They launch a better product. So we needed to create an activation around the new Techron formulation that would allow us to gain disproportionate buzz and sales in comparison to our tiny budget of less than $100,000!
Objectives for the activation were:
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