Campaign details
Advertiser: Chicken LickenBrand: Chicken LickenAgency: Joe Public Shift JohannesburgCountry: South Africa
Objectives
Chicken Licken®, a fried-chicken fast-food challenger brandin South Africa, is definitely ruffling the feathers of the industry's big brands, proving it is not a chicken, it is a rooster.
Roughly every 2ndyear, Chicken Licken® invests in a big breakthrough campaign to drive the brand's hottest seller - Hotwings®. And every time the brief is the same, using a fresh and innovative big idea, create fame and talkability for the product, in order to sell more Hotwings®, specifically...