Child Focus: Coins of Hope

Child Focus, the Belgian Centre for missing and sexually exploited children, successfully raised awareness for missing children, and found a child, by launching a multichannel campaign across Belgium.

Advertiser: Child FocusBrand: Child FocusAgency: Wunderman InternationalCountry: Belgium

Objectives

In Europe, every two minutes a child is reported missing. Some of them are found quickly, but others remain missing for years. We know that attention for older missing children's cases drops significantly. The missing posters and social posts quickly become old news. The chance that a trace is found ten, twenty or thirty years after the disappearance of a child is extremely small, but it's still a chance. Previous cases (1) have proven that even after years the right information can still provide...

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