Campaign details
Advertiser: Coca-ColaBrand: Coca-ColaAgency: Fitzco/McCann AtlantaCountry: North America
Objectives
After four years of featuring names on packaging, Coke needed a new way to generate awareness and excitement for the now 1,000+ names featured on Coke bottles and cans. As part of the integrated campaign launch, Fitzco was asked to create a radio spot communicating that Share a Coke was back to encourage consumption during the summer months.
Creative work
We didn't execute one :30 radio ad. Instead, we took the campaign to a whole new level. We let people know Share a...