Advertiser: CVS HealthAgency: BBDO New YorkCountry: USA
Objectives
Each year, smoking-related illnesses cost Americans $300 billion1 and the use of tobacco claims 480,000 lives.2 To put it mildly, tobacco ≠ health.
Yet many companies that profess to make people healthy also sell cigarettes.
Over the past decade, CVS has quietly become a leader in reshaping healthcare in America. No longer just a corner drugstore, CVS was offering diverse health services, including walk-in clinics, pharmacy benefits management services, and specialty medications. The company wanted to make public its purpose...