Dorina Nowill Foundation For The Blind: Braille Bricks

Dorina Nowill Foundation for the Blind, a non-profit aiming to help blind people, created a literacy tool for visually impaired children in Brazil by creating Braille Bricks, a braille alphabet formulated out of toy bricks.

Campaign details

Advertiser: Dorina Nowill Foundation For The BlindBrand: Dorina Nowill Foundation For The BlindAgency: TBWA/Lew LaraCountry: Brazil

Objectives

The project has no commercial or marketing objectives, since the product is not for profit and the client is an NGO.

The Braille Bricks system comprises the Lego blocks, the methodology, the training and education of teachers to use the blocks in Braille literacy. Its development was primarily aimed at fulfilling the Foundation's mission, which is to promote the inclusion of people with visual impairment and poor eyesight, by creating a solution that could...

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