Emoticast: TuneMoji

Emoticast, a UK-based entertainment startup, launched TuneMoji, an app that allows users globally to add music to GIFs, to help bring popular culture into messaging apps.

Advertiser: EmoticastBrand: TuneMojiCountry: Global

Objectives

TuneMoji's mission is to bring the universe of popular culture into the chat stream. TuneMoji has a unique offering in the marketplace – it is the only company with global licensing rights to bring music GIFs into these chat streams of social messaging platforms.

Monthly active usage of messaging apps has eclipsed social media. Online communication has been evolving beyond text, to graphical and emotive forms of communication, which is evidenced by the fact that of the trillions of mobile messages sent by consumers every month – 7 in 10...

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