Advertiser: enti.maBrand: enti.maAgency: J Walter Thompson CasablancaCountry: Morocco
Objectives
Morocco has no specific rights relating to women. Laws are draconian and always side with the male of the species. Women are not protected in the workplace, on the streets and not even in their own homes. Domestic violence is prevalent, normal, accepted. So much so, that when a national TV channel aired a segment showing women how to cover signs of abuse, nobody raised an eyebrow.
Our communications objective was quite straightforward, and follows a simple rule: domestic violence is not normal, and...