Intermarché: L’Amour, L’Amour

Intermarché, a French supermarket, increased its store traffic and changed customers' perception of the brand by releasing an emotional film, something unconventional for the category.

Advertiser: IntermarchéBrand: IntermarchéAgency: Romance AgencyCountry: France

Objectives

  • Over the past 15 years, French food retailers have entered a fierce price war, leveraging aggressive promotions and heavy discounting.
  • Simultaneously, the expectations of French consumers have drastically changed over time: in 2016, their purchasing behaviours had nothing to do with what they used to be a few years earlier.
  • Indeed, more and more French consumers were trending towards healthier eating (see figures below) and were turning to new kinds of retailers: delivery services of fresh products from the farmers' fields to their doorstep, organic shops,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands