Kafa (Enough) Violence & Exploitation: Kafa Legally Bride

This case study shows how KAFA, an NGO dedicated to protecting victims of abuse and violence, raised awareness about the issue of child marriages in Lebanon through a social experiment.

Advertiser: Kafa (Enough) Violence & ExploitationAgency: Leo Burnett BeirutCountry: Lebanon

Objectives

Across all religious sects in Lebanon, girls as young as 9 are permitted to legally wed under Lebanese law. Child marriage, a result of poverty and illiteracy, has young girls sold to the best contender like livestock.1 Currently 3 in every 100 of girls aged between 10 – 18 are married.2This epidemic is rising as poverty is increasing in remote areas of Lebanon, however the educated public—the people that actually have the power to make a change—are not aware of...

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