Advertiser: Kingo Energy
Brand: Kingo Energy
Agency: Ogilvy Guatemala City, Central America
- Commercial objectives
- USD$15MM in investment capital by 2019.
- 200% sales increase in three years.
- 10% market share in off-grid populations in Guatemala by 2019.
- Marketing objectives
- Increase in number of Kingo households and thus number of people impacted.
- Positive impact in lives of users, as measured by productivity, connectivity, financial savings and/or other.
- Positive impact for the planet, as measured by CO2 emission reductions.
- Communications objectives
- Awareness for Kingo, as measured by PR coverage.
- Positive ROMI for different marketing activities.
- Actual change in behaviors regarding energy usage.