Kyrö Distillery Company

Kyrö Distillery Company, a Finnish distillery, designed packaging that told a story in order to promote its gin in Finland, despite strict laws on advertising alcohol.

Advertiser: Kyrö Distillery CompanyBrand: Kyrö Distillery CompanyAgency: Werklig HelsinkiCountry: Finland

Objectives

Kyrö Distillery Company is a Finnish distillery specializing in 100% wholegrain rye spirits. The distillery is located in Isokyrö, a small town in western Finland. The idea to establish the company came to the founders while they were sitting in a sauna drinking American rye whisky; they wondered about the lack of whisky distilleries based on rye in Finland—an ingredient considered vital to Finnish society.

The distillery was founded in 2013. The task for the creative work was to design a distillery...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands