Libération: Check News

Libération, a French newspaper, raised awareness of its political fact-checker, which prioritised journalistic quality and rigour during the French election, becoming a flagship for French journalism.

Campaign details

Advertiser:LibérationBrand: LibérationAgency: Wunderman ThompsonCountry: France

Objectives

This submission is the story of how a small tactical idea for a newspaper during the presidential election has eventually turned into a whole new brand (a TV show, a radio show, an international project, a weekly editorial rendez-vous...) that changed journalism in France every day for the last 2 years. It is said to be, according to Laurent Joffrin, Editor in Chief at Liberation, an experiment proving that those who criticize journalism have not yet won the war (Figure 1).

Figure 1: Editorial from...

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