Campaign details
Advertiser: Reckitt BenckiserBrand: LysolAgency: McCann New York Country: United States
Objectives
Commercial Objectives:
Drive sales across key markets
- United States: As our biggest market, we needed to stop the bleeding of our priority product, Lysol Disinfectant Spray, reversing a -12% dollar sales volume loss, and turning it in to at least a +1% gain
- United Kingdom: Boost sales of our key product portfolios by at least 5% post media launch
- Germany: Reverse the overall -2.0% sales decline and revert growth by at least +2.0%
Marketing Objectives:
Develop harder working work
- Global: Increase...