Campaign details
Advertiser: Mcdonald'sBrand: Mcdonald'sAgency: TBWA\Zurich Country: Switzerland
Objectives
The Big Mac is not only the most iconic product of McDonald's, but also in terms of sales share our most important one.
Marketing Objective: Reinforce awareness and brand love by celebrating the 50th anniversary with the Swiss.
Communications Goal: Show how much the iconic Big Mac has become a piece of everyday culture, an irrevocable pillar in everyone's life.
N.B. next to the 50 year Big Mac Brand campaign, McDonald's Switzerland also runs 2 Big Mac food events in 2018: Mac Jr, Big Mac,...