McDonald's: The Flip

McDonald's, the fast food chain, celebrated women and the women's empowerment movement through a simple outdoor stunt that flipped the iconic McDonald's logo upside-down in the US.

Campaign details

Advertiser: McDonald'sBrand: McDonald'sAgency: In houseCountry: United States

Objectives

With the rise of fast casual restaurants and new QSR (Quick Service Restaurants, that is, Fast Food) entrants, it's becoming harder and harder to maintain and grow our share. These newer brands can move faster, presenting new challenges for a brand established in 1955, that has grown to the largest player in the category.

We have to re-establish relevance and reignite the latent love our customers have for us by reminding them that we're more than fast food. We have to demonstrate that...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands