Missing Persons Advocacy Network: Invisible Friends

Missing Persons Advocacy Network (MPAN), a non-profit for missing persons, highlighted the issue of missing people across Australia by launching Facebook profiles for long-term missing people.

Campaign details

Advertiser: Missing Persons Advocacy NetworkBrand: Missing Persons Advocacy NetworkAgency: whiteGREY SydneyCountry: Australia

Objectives

Background and challenges: Missing Persons in Australia and the role of MPAN

Each year in Australia, approximately 38,0001 people are reported to authorities as 'missing' by their loved ones. Whilst over 60% are usually found within 48hrs, there are thousands who seemingly vanish without a trace.

The impact on the families, friends and colleagues of a person who goes missing is one of profound trauma. When a person goes missing, research has shown that more than 12 people...

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