National Down Syndrome Society: C21

National Down Syndrome Society, a non-profit supporting people with Down syndrome, helped introduce a law promoting respect and inclusivity of people with Down syndrome through a live dining event in the US.

Campaign details

Advertiser: National Down Syndrome SocietyBrand: National Down Syndrome SocietyAgency: Saatchi & Saatchi New YorkCountry: United States

Objectives

In order to help those with Down syndrome earn a fair salary, reach their potential, and live full, independent lives, we needed to achieve three key goals:

  1. Communications objective: Raise awareness of the outdated law
  2. Marketing objective: Penetrate the DC market to talk to key stakeholders and inspire citizens nationwide to call their representatives and demand change
  3. Commercial objective: Generate enough support to get the bill passed

Because of an antiquated...

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